Media Kit

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Laura M. Labovich, CMRW, CERW, CARW, CPBS, CJTC

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Introductory Letter

Biography

Contact Information

Media

Radio & Television

Print

Publications

Press Releases

 

 

Introductory Letter

 

Laura M. Labovich, Award-Winning Resume Writer and Career Expert

Laura is known for saying that she was “born and raised professionally at Disney” and has been told that she has pixie dust in her blood (and when you hear her speak, you will see why!). After receiving her first promotion out of the polyester, she recruited nationwide for the highly competitive Walt Disney World College Program, led the recreation recruiting and staffing efforts for both Disney’s Typhoon Lagoon and Disney’s Blizzard Beach water parks, and staffed up Disney’s Animal Kingdom for its inaugural launch. Later, at America Online, she developed and launched AOL’s college internship program, hiring more than 100 MBA interns in its first year, and coached hundreds of employees — from entry-level to executive — on how to fit in, stand out, and move up in the company and in their careers.

Laura’s easy-to-implement approach has garnered attention from such national news media as The Washington Post, U.S. News & World Report, USA Today, Chicago Tribune, and Monster.com, to name a few. And, as a former amateur nightclub singer, she certainly knows how to tackle, inspire, and entertain a tough crowd. Laura is the co-author of the book 100 Conversations for Career Success: Learn to Network, Cold-Call and Tweet Your Way to Your Dream Job (LearningExpress, 2012), a book about “what to say and how to say it” in your job search.


 

Biography

 

Laura M. Labovich, CMRW, CERW, CARW, CPBS, CJTC

As a job search makeover coach, international career innovator, award-winning résumé writer, and author with 12+ years’ HR experience at Fortune 100 companies including Disney and America Online, Inc., Laura M. Labovich is committed to helping high-achieving, mid-career, corporate professionals land a job faster! As CEO of The Career Strategy Group (www.thecareerstrategygroup.com), she partners with job seekers to transform their job search, and provides outplacement services to employers who are looking to offer their employees a compassionate exit.

Laura has been known to say that she was born and raised professionally at Walt Disney World and, therefore, has the Disney spunk and customer service passion in her blood. After receiving her first promotion out of the polyester costume, she traveled far and wide to recruit for the Walt Disney World College Program, and led the recruitment efforts for Disney’s Typhoon Lagoon and Disney’s Blizzard Beach water parks. (She even staffed up Disney’s Animal Kingdom for the very first time…pretty exciting!).

At America Online, Inc. she designed and launched AOL’s college internship program and coached hundreds of employees—from entry-level to executive—on how to fit in, stand out, and move up in the company and in their careers.

Her easy-to-implement approach has garnered attention from such national news media as The Washington Post, U.S. News & World Report, USA Today, & The Chicago Tribune, and her book, 100 Conversations for Career Success, a book of practical scripts to about what to say and how to say it in a job search, has been named a top five career book of 2013 by Forbes.com.

Credentials and Awards

  • Masters degree in Labor Relations and Human Resources Management (MLRHR) from the nationally ranked and highly competitive program at Michigan State University
  • Guild Certified Five O’Clock Club Coach
  • Careerealism-Approved Career Expert
  • Certified Master Résumé Writer (CMRW)
  • Certified Expert Resume Writer (CERW)
  • Certified Advanced Resume Writer (CARW)
  • 360Reach Assessment Certified
  • Certified Personal Branding Strategist (CPBS)
  • Certified Job and Career Transition Coach (CJTC)
  • National nominations in categories as follows: Best Sales and Marketing Resume, Best New Graduate Resume, Best International Resume; 3rd place for Sales and Marketing.

Affiliations and Industry Appointments

  • Career Directors, International (CDI)
  • The National Resume Writers Association
  • The Five O’Clock Club
  • Reach Personal Branding Club
  • Board of Directors, Career Directors International
  • President’s Award, Career Directors International, 2009
  • Judge for Toast of the Resume Industry (TORI) Awards, 2011 and 2012

 

The Career Strategy Group

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Contact Information

 

The Career Strategy Group

Laura M. Labovich
6701 Democracy Boulevard
Suite #300
Bethesda, MD 20817

Phone: 703.942.9390
Fax: 703.406.0587
Email: laura@thecareerstrategygroup.com

 


 

Media

 

Radio & Television

Laura M. Labovich on FOX News

Laura Labovich offering internship seekers’ parents professional advice (NBC 6 South Florida)

A Job Seeker’s Best Friend, Career Strategist Laura Labovich Offers “New Year’s, New Job” Advice

Internship Tips from Career Expert Laura Labovich

 

Featured In

Putting Your Best Foot Forward – Present yourself as an expert in a specific job function and industry by refining your job search to a specific industry, researching employers in your geographic area and networking into those companies.

Unemployed? Don’t Panic When People Ask What You Do – If you are prepared and positive, you could turn the awkwardness of a unemployment into a “good momentum-building moment.”


The Right ‘Elevator Pitch’ Can Land Your Desired Job – The goal of an elevator speech is to make sure the other party you’re speaking to understands what you’re about and what’s in it for them.

College Newspaper Search Engines Putting Professional Reputations of Students at Risk – If online information is bad, candidates should do a “Reputation Rescue” by creating flattering profiles on appropriate high-authority websites like LinkedIn and YouTube.

How to Mesh In-Person and Online Networking – One great way to help a contact is to introduce them to someone you know who has influence in their field, needs their skills, or knows someone who does.

Hello, Stranger: How to Use Cold Introductions to Aadvance Your Job Search – Finding data about the person via LinkedIn, Twitter or Google+ and uncovering key details will make your conversation more productive.

Q&A with Laura Labovich – What do job-seekers need to know about how HR folks view their resumes? What is the most disturbing/hopeful trends in job-hunting today? What are some job-hunting secrets?

 

Publications

 

100 Conversations for Career Success

100 Conversations for Career Success: Learn to Network, Cold Call, and Tweet Your Way to Your Dream Job, is for smart, savvy job seekers (like you) who know they need to mine the hidden job market and go “off-road” with their networking contacts. In essence, this book is a job seeker’s communication bible!

“100 Conversations is the definitive answer to the #1 reason job seekers struggle in their job search – they lack a formula (or script) for what to say, when to say it, and how to say it to build their network, get the interview, and land the job. 100 Conversations offers a solution and sample script for every situation a job seeker will face from voicemails and informational interviews to online social networking. No job seeker should be without it!” – Laura DeCarlo, President of the global career association, Career Directors International; author of Interviewing: The Gold Standard and Interview Pocket RX; co-author of Job Search Bloopers

“This book is the job seeker’s ultimate instruction manual. It is a practical, tactical guide to what you need to say and how to get your point across when contacting prospective recruiters and targeting employers to generate interviews. You don’t ever need to be unsure about how to connect with hiring managers to get the results you want. Miriam and Laura provide multiple examples for almost all scenarios you will encounter to help you ultimately land your dream job.” – Lisa Rangel, Managing Director, Chameleon Resumes, and author of The Do-It-Yourself Branded Resume Kit

“This valuable new resource for job searchers breathes fresh life into the tried and true strategies of networking, cold calling, and informational interviews with real world guidance for what to say in almost every situation a job searcher might encounter in today’s job market. And that’s just the beginning – the latest strategies for bringing social media tools to the job search are a revelation. Again, Laura and Miriam do not disappoint – they provide detailed descriptions of everything you need to know about LinkedIn, Twitter, Facebook, and Google+ for maximum impact.”
Dana Inerfeld, Catalyst Career Strategies

Talking Points / Frequently Asked Questions Regarding 100 Conversations for Career Success

  • Why did you write this book? Who inspired you?
    I wrote it out of discussions with my job club members who were having great success getting meetings with the right people, but were unsure what to say to them when they ‘arrived!’
  • What are the key elements in the book? How does it help job seekers?
    Scripts, tips, templates for job seekers to use in their job search, during those awkward networking moments when the right words elude them.
  • You talk about a “resume drop and run!” This sounds like a funny term…what does it mean and why should every job seeker avoid it whenever possible?
    I tell job seekers in the book to avoid handing out your resume to folks whenever they ask for it!  Instead, what works better, is to make sure you keep the power…say this: “thank you for agreeing to hand my resume to your colleague at XYZ company. Would you mind sharing his contact info so I may follow up after he’s received it?” That way, you stay in control.
  • In the book, you talk about a Personal Marketing Plan. What is this and why is it important?
    PMP is the most critical job search document any job seeker can have. I’ll explain why!
  • In your last chapter, you spend time addressing the importance of generosity in your job search…why did you decide to add this chapter to the book?
    Because we had witnessed so many well-intended conversations go so terribly wrong when job seekers failed to offer their help, suggestions, and/or just really be curious about what someone else is doing and how they can help.
  • How do you recommend for job seekers to use this book?
    We urge job seekers to use this as a guide, not verbatim. Take these scripts and make them work for you.
  • How can people get this book?
    It’s on Amazon.com and it’s been in the Top 100 Job Hunting books every week since it was published in September of 2012.
  • This book has generated some great praise, and won an International Award. What was that award for?
    It was a Career Innovator Award through Career Directors International. There isn’t another book on the market like ours, with real scripts, tips and templates for job seekers to use in their search.

 

Press Releases

 

Bethesda, MD (PRWEB) September 06, 2012

Job Search Experts Laura M. Labovich and Miriam Salpeter Announce Release of Highly Anticipated Job Search Book, 100 Conversations for Career Success.

Nationally-renowned job search expert Laura M. Labovich of The Career Strategy Group, and respected career expert and social media authority Miriam Salpeter of Keppie Careers, are excited to announce that 100 Conversations for Career Success: Learn to Network, Cold Call, and Tweet Your Way to Your Dream Job, is now available in bookstores and online. The long awaited job search communication book is for smart, savvy job seekers who know they need to mine the hidden job market and go “off-road” with their networking contacts, but are stuck when it comes to ‘what to say.’ In essence, this book is a job seeker’s communication lifeline.

“Over the past decade in private practice, Miriam and I have met many confident professionals who cringe at the idea of making a cold call or reaching out to someone they don’t know. In fact, one job seeker actually said ‘I wish I had some sort of script to use.’ As job search experts, we’ve seen first-hand how valuable situation-specific examples and scripts can be during those awkward networking moments when the right phrase eludes you,” said Labovich.

Enter 100 Conversations for Career Success. This handy resource helps address the question on every job seeker’s mind, “but when I reach out, what do I say?” and showcases more than 100 sample job search scripts, tips, and templates to arm job seekers with a framework to take the guesswork out of networking communication, in person, on the phone, and via email and online, during a job search. Having examples to use at various stages of a job search builds the confidence necessary to communicate effectively and productively. The result? Better networking contacts, improved relationships, and more job offers.

This book is getting rave reviews and is being endorsed as a “fantastic formula for the job search” for offering “the definitive answer to the #1 reason job seekers struggle in their job search – they lack a formula (or script) for what to say, when to say it, and how to say it to build their network, get the interview, or land the job. No job seeker should be without it,” said Laura DeCarlo, President of the global career association, Career Directors International.